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Mice Net : August 2008
rsvp sydney boosts story by brad foster image courtesy of oneill photographics ts rivals in the exhibitions game on the other hand (namely the Australian Events Expo and Melbourne’s AIME) would be something more akin to Evian water – business without the froth and bubbles. Whereas RSVP is full of light, action, movement, activity, and those exhibiting more likely to consult a stylist to find “the look” they’re after, AEE and AIME are more subdued, calming even, with exhibitors preferring business suits to designer denim. Perhaps this is part of the reason why this year RSVP Sydney held in early July kicked butt in visitor numbers over AEE. RSVP 08 Sydney may have had just over 40 more exhibitors than its Melbourne counterpart but it certainly whipped it in the visitor stakes, recording a whopping 6046 people coming through the doors. Put this down to good marketing, good branding, or whatever, but it seems that there are plenty of people out there who had to visit the “cooler” event in 2008. RSVP Sydney in 2008 delivered plenty of exhibitors with new products and enthusiasm, although some believed not as much colour as RSVP 08 Melbourne, or indeed the quality of buyers that the Melbourne event did. Exhibitor at RSVP Sydney, RSVP Melbourne and AEE, Jacqueline I support strong visitation If the RSVP Sydney exhibition was a drink it would be a Red Bull – enthusiastic, up-beat and satisfying for those who need a lift. Caldecoat of CLV Smart Stays said she found the Sydney market a tougher market. “The willingness for delegates to stop and discuss the product was not as frequent as at the Melbourne market. In fact, I found one in 10 delegates who attended were in fact developing their own company and were not a genuine delegate looking for suppliers. “Unfortunately, the look and atmosphere from the entertainers at the show through to the post-production event (the boat cruise) did not come anywhere near the standard Melbourne’s RSVP event expo delivered.” Party After Dark Anybody who attended the 2007 RSVP party after dark would have experienced a marked difference at this year’s event. A boat transfer aboard the Bella Vista from Darling Harbour took guests to Circular Quay and the all-new Argyle Venues at The Rocks which had none of the difficulties seating the oversized group. With more space to move around there was plenty of food for hungry guests. The proprietors even accommodated guests who were hanging out to watch the final State of Origin rugby league game, showing it on the big screen in the cobblestone courtyard. mice.net 65