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Mice Net : August 2008
rsvp sydney RSVP & AEE co-locAtE Owner of both shows, ETF, says the decision was made following heavy consultation with exhibitors and show visitors. ETF’s director of exhibitions Rodney Cox told mice.net magazine time-poor visitors was a strong reason for the decision to co-locate the events as was the ability (or lack thereof) for exhibitors to continue to support both shows. He said ETF anticipated that it may “take a hit” financially because some companies who had exhibited at both shows in the past may elect to only exhibit at one in 2009, but believed that the future success of the events were assured with the co-location strategy. Mr Cox said there was a 10 to 20 per cent crossover of visitors to AEE and RSVP although a considerably higher percent (around 70 per cent) had intentions of attending both prior to the shows. But this 70 per cent figure of those wanting to attend both did not materialise, with many buyers claiming they found it increasingly hard to get out of the office to attend two events. ETF general manager, Matthew Walton said co-locating RSVP and AEE will deliver real benefits to all stakeholders. “RSVP is a powerful and well established brand dedicated to in 2009 E 66 mice.net ORganISeRS Of two industry tradeshows are listening to their customers. xhibitors and business event tradeshow visitors will be celebrating with news that the Australian Events Expo (AEE) and RSVP’s Sydney event will be held side-by-side in 2009. corporate hospitality and special events in Australia,” he said. “Our objective for AEE is for it to become a truly national expo for business events, based in Sydney. Under this strategy it is important that both events retain their existing identity, so a merger was not appropriate.” Each event will retain its individual branding and have separate entry points, however, visitors will be able to visit both shows through connecting aisles. Mr Cox said the expansion of AEE this year to include exhibitors from New Zealand was not a strategy that would see AEE turned into a Sydney version of AIME in Melbourne. He said the predominantly Sydney audience who attend AEE buy product nationally and in New Zealand, which is often viewed as an extension of Australia. “We are not trying to build an empire [with this show] but it does need to reflect the audience and their purchasing patterns.” The RSVP Sydney and AEE events will be held at the Sydney Convention and Exhibition Centre on Wednesday, July 22, and Thursday, July 23, 2009, with RSVP Sydney in Halls 5 and 6 and AEE in Hall 4. A representative of Single Market Events, which owns the ESP exhibition, targeted at office professionals, said ESP will also be held at the venue at the same time. Image courtesy of Oneill Photographics.