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Mice Net : August 2008
gold coast GCT’s new friendly face Q: What is the current status with business tourism on the Gold Coast? GOLD COAST TOURISM CEO, MaRTin WinTER Johanna McKinnon recently asked Gold Coast Tourism CEO Martin Winter a few questions about the region’s business event prospects. Events on the Gold Coast now have a solution... Solution RED Creative Event Services. › Stage & set design › Prop design & development › Event decor & napery › Centrepieces › Floral design › Furniture A: The Gold Coast has generated consistent growth in business events and business tourism delegates over recent years; latest reports are no exception, with the Queensland Business Events Survey detailing a 23 per cent increase in delegates and a 32 per cent increase in delegate expenditure for the Gold Coast last year. It is now a $575 million tourism segment for the city, which achieves over $4.5 billion in total tourist expenditure every year. Gold Coast Tourism aims to achieve another double digit increase in the business tourism segment again this year. Development is certainly meeting demand at this point with new assets specific for the business tourism segment a key part of the recent investment made by major stakeholders including Dreamworld, Warner Village, Conrad Jupiters Hotel and Casino, Hilton Hotels, Gold Coast International Hotel, Gold Coast Convention and Exhibition Centre and many more product. Q: Is this an area in which more growth is needed? If so, what measures would you like to see implemented to increase business tourism traffic coming to the Gold Coast? A: While business tourism is not a new segment for the Gold Coast, it is certainly an area which Gold Coast Tourism has increased its efforts in in recent years. It is the tourism segment where we have the potential for greatest market share growth considering the size of the market in Australia, the level of capital investment relating to this segment in our city, and the Gold Coast’s popularity as a traditional tourist destination, giving us a compelling proposition to potential MICE organisers. Q: Since coming on board in June, what changes have you made to GCT? Unit 9, 2 Prosper Crescent Burleigh Heads Qld 4220 p (07) 5535 1288 e firstname.lastname@example.org Journey with us online at www.solutionred.com.au VICTORIA NEW SOUTH WALES QUEENSLAND A: It is early days for me, just a few weeks into the role, and there is no urgency for change in an organisation which is achieving steady growth in leisure and business visitation. As the most significant industry and economic contributor for the city of Gold Coast, tourism has to lead and engage the people and businesses of the region; we have a lot of very important stakeholders which have a claim in the progress of this organisation and this industry. Therefore, as a new CEO I am here to evolve the strategy into its most successful model now and into the future. 82 mice.net WINNER: 2007 National Technical & Creative Production — Meetings & Events Australia