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Mice Net : August 2008
gold coast Q: What is your vision for the Gold Coast in conjunction with GCT? A: The Five Year Plan for Tourism on the Gold Coast has positioned us well to drive growth even during the current global economic challenges which have dampened consumer travel spend in our region. The city continues to be widely confident. For instance, there is an estimated $60 billion in development underway or scheduled on the Gold Coast, we have increased airline services direct into the city from domestic and Asian markets, and our visitor numbers are positive, unlike many other destinations. Therefore, I see a great opportunity for Gold Coast Tourism to strengthen our position in key domestic and international markets in the short term, as preparation for the industry’s upward turn when it comes longer term. This organisation has an opportunity to lead the further development of tourism industry products and businesses in our city, increasing investment, but just as importantly raising the benchmark of service and delivery in partnership with those already vested in our industry. And there is obvious potential to increase our balance of business and leisure visitation. Though a traditional holiday destination, the assets which have been developed to attract the holiday maker are of interest to the business event segment also, in fact that is the Gold Coast’s unique proposition. The interest which this destination can offer outside of the convention centre or meeting room, adds real value to any delegate’s time. Q: In what direction would you like to see Gold Coast business tourism take off in the future? A: In Australia, the business tourism market is worth around $17 billion. When we began our rejuvenated business tourism strategy in 2005, we had around a two per cent share of the market. By 2010 we intend to have almost 10 per cent, and with the natural and man made assets of our city that is entirely achievable. The Gold Coast’s leisure assets are key drivers in the city’s popularity with corporates seeking a multidimensional business event experience. As a matter of course, the MICE infrastructure and professional support services of the region are the equal of any other city in the world, however the Gold Coast is in rare company when it comes to the overall experience provided. Nowhere else in this region can you integrate a business event with 70 kilometres of famous coastline, 100,000 hectares of world heritage-listed rainforest, more theme parks than anywhere else in the southern hemisphere, private islands, 500 kilometres of canals, 800 accommodation venues and more than 600 restaurants and cafes, all within a 40 minutes radius. Conference in September And receive... • Special day delegate package rates • Complimentary break out room • Welcome drink on arrival for all conference delegates 7 Staghorn Avenue, Surfers Paradise, QLD Australia PO Box 976 Surfers Paradise, QLD 4217 Australia Phone: +61 7 5584 1200 . Fax: +61 7 5584 1280 Email: email@example.com 7 8293 phone O7 5584 12OO or visit www.gci.com.au mice.net 83