by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Mice Net : August 2008
sydney surrounds sydney unforgettable STORY BY brad foster and turned up at appointed locations with plenty of time to spare. Besides that, they appeared well mannered and remained in a jovial mood when transport was crowded or ran behind schedule. Who wouldn’t want them attending a convention you organised? World Youth Day 08 saw the first Pope in Australia since 1994, and resulted in plenty of international publicity that can only bode well for the future. Indeed, who wouldn’t fall in love with the place when you’re camped under bright blue skies and watching boats dance on the shining harbour? What was more inviting about this event was that everybody who wanted to get involved could get involved. Certainly a little bit different to APEC last year where locals were asked politely to stay away. The success of World Youth Day 08 clearly underpins the direction Sydney hopes to take from now and into the foreseeable future. Government is more aware too of the power of events of this kind, which is even better news for the business events industry at large. Head of the new Events New South Wales – the go-between if you like of the government and private sector – Geoff Parmenter, is a big fan of the events business. Holding key positions with rugby and football (bodies) in Australia, and internationally, he already sees the huge potential the events business has just six months into the role. T 90 mice.net o a conference organiser they might have been the best delegates ever. More than two hundred thousand delegates who dressed themselves, knew where they were going, Pilgrims making their way to Darling Harbour. Despite controversy surrounDingWorld youth Day 08 sydney once again made its claim as a city with international status and one of the best. As he outlines in his interview in this edition (see page 18), Events New South Wales has already determined that bidding for big sporting events is not going to cut the mustard in the long term. “What does make sense is to work with existing events and leverage off those,” he says. “One of the events we are [currently] partnering with is the Rosemount Australian Fashion Week. About $30 or $40 million worth of business – export dollars - gets written at this event.” This strategy falls in line with Events New South Wales’ charter to assist in the wellbeing of the state as a whole – to help drive new money into the state. The others are brand marketing opportunities that stem from hosting events and the value events bring to the community as a whole, including greater New South Wales. Head of the Sydney Convention & Visitors Bureau, Jon Hutchison, is a fan of Events New South Wales and its objectives moving forward. “Sydney is a leading city but up until now it has been under- serviced,” he says. “Sydney is one of the world’s leaders in winning business events. The bureau has won 380 business events for New South Wales since the Sydney Olympic Games. You can put a value of this somewhere in the vicinity of $2 billion. “We should never overlook the fact that we are one of the most aspirational cities in the world.” A look at the happy, smiling faces at World Youth Day 08 shows that this is most definitely the case.