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Mice Net : August 2008
gear Visitor numbers may not have been spectacular but the 2008 australian events expo did deliver results to many participants. industry. Nevertheless, it delivered the 154 participating exhibitors with 3503 buyers, including 50 hosted buyers sourced by the Sydney Convention & Visitors Bureau. Organisers of the Australian Events Expo, ETF, provide some great stats on show visitors, numbers, demographics and a whole lot more. This year, through their research, they found that 65 per cent of visitors indicated an involvement in the purchasing decisions of their company. Further, 62 per cent of visitors were first timers. The study also found: • The value of business placed with exhibitors ranged from $250 to $500,000 E • The average value of estimated business placed was $14,000 • Visitors indicated that the value of individual pieces of business they anticipate placing with exhibitors met at the show would range from $10 - $1.5 million • 83 per cent of visitors indicated the Australian Events Expo was worthwhile attending • 81 per cent of visitors said they had discovered new ideas at the expo • 85.2 per cent of visitors found new products and services at AEE • 88.7 per cent of visitors say they will attend AEE next year xhibitions in February (AIME) and then early May (RSVP Melbourne) may have resulted in lower than expected visitation to Sydney’s oldest exhibition for the business events As well as a large number of new visitors, there were also some new exhibiting companies, including for the first time a contingent from New Zealand. Co-exhibiting under the 100% New Zealand umbrella was Lake Taupo, Rotorua and the Christchurch & Canterbury Convention Bureau. The 100% Pure New Zealand stand reported two successful days with the consensus that it was a worthwhile trip across the Tasman. Former Chirstchurch & Canterbury Convention Bureau manager and chair of NZCB Annette Pendergast (who left her post at the end of July), said the New Zealand influence at the show was a hit with visitors. “The response from visitors to the show with interest in New Zealand was overwhelming with many of those being corporate meeting planners keen to learn about the experience options available; especially our ability to provide new and different venues for their events,” she said. The hope for the NZCB was that the enthusiasm from visitors at AEE will carry through to influencing decisions as to where to stage conferences and events in the future. Ms Pendergast said the feedback was positive, with many visitors learning how easy it was to cross the Tasman and how cost-effective and dynamic New Zealand can be. The 100% New Zealand stand was managed by Ms Pendergast who was joined by Melissa Gray from Rotorua and Di Christie from Lake Taupo, with support from Air New Zealand, Millennium Hotels mice.net 107 kicks into australian events expo images courtesy of www.eventpix.com.au