by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Mice Net : October 2008
runner up The Forum Group - 2007 IAB Australia Interactive Advertising Awards The awards were event produced by The Forum Group in conjunction with a committee of seven from IAB. The underlying aim of TFG was to create an event that would gain the reputation as the “must attend awards night” of the year for the Australian online advertising industry. Up until 2006 the event was known as the Internet Awwwards. IAB Australia deeped the name too broad and not clearly identifying them specifically as online advertising awards to the point that some of the submissions received were borderline with online advertising and print advertising. The judging procedure for the submissions is quite a stringent process and was developed and set by the committee to ensure a quality and equitable scoring system. The awards were a sell-out two weeks prior to the event with 500 attendees filling the Star City Ballroom. The demand for attendance is testimony to its reputation as a ‘must attend’ premier awards event in the advertising industry. TFG’s aim of creating an event that would be considered as the ‘must attend’ awards event of the year in the Australian online advertising industry was achieved. This has been evident with the demand for the 2008 event greater than ever with double the amount of submissions compared to 2007, $15 000 increase in sponsorship revenue and over 300 tickets (more than half the full capacity of the room) sold after only four days of tickets sales going live. Tourism Victoria - Melbourne Airport 2007 Victorian Tourism Awards The Victorian Tourism Awards were introduced in 1985 to act as a catalyst to encourage and recognise high standards of service and infrastructure, to cope with the demands and expectations of an increasingly sophisticated traveller. The presentation and gala ceremony promote an annual platform of celebration for Victoria’s tourism industry, offering networking, opportunities for operators and the wider community. Attendance at the Melbourne Airport 2007 Victorian Tourism Awards Presentation and Gala Ceremony was 1132 guests, and held at Crown’s Palladium Ballroom in Melbourne. Following the official presentations, guests were encouraged to move to the River Room to enjoy the band and some dancing. Tourism Victoria worked with an event management consultant to ensure all objectives were met in the creation of the tourism awards presentation and gala ceremony. The production schedule proved to be the best in Victorian Tourism Award history, as it not only provided the right level of attention and accolades to Award winners, but allowed the event to move at the right pace which resulted in the official proceedings finishing 15 minutes early. A totally magical act! Small touches added to the event. A professional approach ensured the event’s success. mice.net 47