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Mice Net : February 2009
top 5 JiM DelaHunty exhIbITIon hIre ] canapé, food is an ice breaker. your exhibitions how to spice up COMPILED By JoHanna Mc kinnon We’ve found some experts to give you some tips outside of the square. 1. Appeal to your visitors’ five senses - sight, sound, smell, taste and touch. 2. Provide high quality education sessions. 4. Consistent theming and branding with colour and graphics. 5. Get your staff to smile and have a bit of fun. 3. Set up areas for interactive displays using products and services, for example ‘hot product showcases’. 1. Brand it… If you want your event to have appeal it’s important that you develop a strong brand and presence across all aspects of your communication and presentation, both before and during the show. Use every opportunity to promote the brand, from signage and advertising through to manuals, staff uniforms and even the choice of fascia on stands. 2. Make it Dynamic… Static exhibitions can intimidate or bore a visitor. To avoid this, develop a floor plan that will inspire your guests and creates an experience. You can easily create areas of interest with staged presentations, new product zones, meeting points and lounges with refreshments and wireless internet hook up. Don’t be afraid to be creative. things like shutting down power and lights overnight. 3. Go green... Take the initiative to green your event. Ask your venue how you can reduce your carbon footprint by opting to use green power, maximising recycling opportunities and doing simple 4. Make it tasty… Speak to your venue about how you can use food and beverage to encourage traffic and generate interest in your exhibition. Whether it’s a juice bar, a perfect espresso or a fabulous 5. A real experience… When you’re planning your event make sure you take yourself through it from a visitor’s perspective. And don’t forget to follow up after the event! [ IMPRESSIVE... ‘National Caterer of the Year’ Restaurant & Catering Australia, 2008 Awards for Excellence Helen Mantellato SYDneY ConvenTIon AnD exhIbITIon CenTre