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Mice Net : February 2009
“ The exhibition floor is a visually busy place; by creating an “eye oasis” you can attract huge attention to your stand. client briefings, wear trousers….that sort of thing. 4. Get a crowd – there are dozens of ways, but here are a few of my favourites: feign death (probably won’t get anyone to stop if this is tried in new York), have a mime statue and offer delegates the chance to slap them – people will come in droves - (an alternative is to tie Deborah hutton to a pole and people can queue up to slap her). manufacturers want a credit. 3. Pyrotechnics. 5. Use the fine print, the smaller the better. Then people have to come into your booth to read anything about your product. 1. Get the basics right. Things like making sure you have spelt the name of your company correctly on the board, ensure the people are facing the right way, don’t eat take-away during ” iain Gorry vAn Den berG DeSIGn TeAm ] IMPRESSED... as “Free!” “neW!” or “WIn!” 3. Welcome aboard. Ask your designer to create a physically welcoming stand. This means it should look inviting, friendly and approachable. Use the position of displays, walls, signage and furniture so they don’t create barriers. 4. Play dress ups. Think about using a co-ordinated uniform for your booth staff. visitors want to know who to talk to so identify your people with clothing that works in with the booth design. 5. Turn up the lights. even a small booth with nothing special to show will look a million dollars with good lighting. hire extra spot lights or think about adding light boxes to increase your exposure. 2. Put a naked woman in a bed. I heard this went down very well at a recent expo and we are seriously considering the idea for AIme. Trouble is finding the right bed – so many bed [ Glynn nicolas GlYnn nIColAS GroUp CorporATe enTerTAInmenT 1. Colour me in! The simplest and easiest way to spice up an otherwise ordinary stand is by limiting the colour pallet. The exhibition floor is a visually busy place; by creating an “eye oasis” you can attract huge attention to your stand. Start with a neutral colour as the base for the whole stand then add one or two brighter colours to highlight your promotion, product or message. 2. Message message message! Tell your show visitors in simple, quick terms what you’re selling but keep it to half a dozen words or less. be blunt and be precise! Include a call to action phrase such IMPRESSED IS WHAT YOU’LL BE WITH ROYAL RANDWICK, CONVENTIONS & EVENTS ...more than a racecourse! options, breathtaking views, 200 acres of manicured lawns and gardens and a matchless reputation for hospitality and catering. It’s obvious why Royal Randwick, Conventions & Events is the event planners’ venue of choice. or e: firstname.lastname@example.org visit: www.royalrandwick.com For further information call 02 9663 8500 14 flexible indoor and outdoor event areas, brilliant menu