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Mice Net : February 2009
news aacvb - one voice for asia The re-emergence of the Asian Association of convention & Visitors Bureau is good news for the local market. be one of the rising stars, according to the Asian Association of Convention & Visitors Bureau. According to the AACVB, its success is rooted in the excellence of its world-class venues and meeting facilities, the expertise of its professional MICE personnel, and the exceptional economic performance and cultural offerings. Due to the importance of the MICE sector to national economies across Asia, the Asian Association of Convention and Visitor Bureau (AACVB), established in 1983 in Manila, the Philippines, plays an important role in its ongoing growth and development. Its aims are to assist in the acceleration of MICE business, and to promote Asia as one of the world’s leading regions for meetings, incentives, conventions and exhibitions (MICE). Its members consist of eight Asian destinations - China, Malaysia, the Philippines, Hong Kong, Macau, South Korea, Taiwan and Thailand. In October 2008, four years after the last meeting, the 20th AACVB Annual General Meeting was held alongside the 2nd Asian Meeting Industry Leaders’ Summit in Thailand. It was here that the AACVB announced its commitment to jointly raise the profile of the Asian meetings industry and help promote Asia as the premier MICE destination. Changes in the AACVB’s organisational structure were also W 48 mice.net hile the current global economic and financial crisis has impacted all industry sectors around the world, including the MICE market, MICE business in Asia continues to announced at the event. Thailand Convention & Exhibition Bureau president, Natwut Amornvivat was elected as AACVB’s new president. Executive director of the Philippines Convention and Visitors Corporation, Daniel L. Corpuz was elected as AACVB vice president, and Engo Joao Manuel Costa, director of The Macau Government Tourist Office, was voted in to serve as AACVB secretary and treasurer. As the newly appointed AACVB president, Mr Amornvivat said the “AACVB strategic plan 2009-2014, developed by all members, has as its ultimate goal to increase AACVB members’ business of international conventions by 20 per cent.” “I believe that our joining hands between members and working together closely as one voice is a clear sign that the association is ready to forge ahead and make Asia recognised as a world dynamic MICE destination,” he said. The question is whether this strong collaboration and new aggressive strategic plan is enough for AACVB to challenge the current world’s economic and financial crisis. Says the AACVB, it is worth watching if it can achieve its missions - to lift up the platform of the Asia MICE industry and make Asia the premier MICE destination under the new tagline “AACVB One Voice…All Phenomenon…Asia-Ideal MICE Destination”. ABOVE: Representatives from the AACVB member destinations.