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Mice Net : February 2010
48 mice.net aacvb COLUMN BY MRS SUPRABHA MOLEERATANOND DIRECTOR OF CONVENTIONS THAILAND CONVENTION & EXHIBITION BUREAU NEWWEBSITE AACVB launches Following AACVB's announcement of its renewed commitment to raise the profile of Asia's MICE industry, AACVB has moved fast to kick-start this year, and has developed its member services to deliver on its ambitious mandate to drive the convention and business meetings industry in Asia. Aiming to build on Asia's many unique attractions and value for money for the business traveller, AACVB's main role is to promote Asia as a hub for the MICE or business event industry. In line with its new vision and strategies, AACVB has now redesigned and relaunched its website, www.aacvb.org, incorporating a wealth of new features. The website is intended to communicate AACVB's goals, objectives and strategies, and its organisational vision to strengthen Asia's position as the global destination of choice in the international MICE marketplace. The site will also serve as a two-way communication tool for AACVB members to share news and analyses of the latest industry developments in AACVB member countries, and list forthcoming MICE events around all of Asia. www.aacvb.org will therefore provide a unique one-stop portal on the Asian MICE sector, offering a rich resource for updated MICE and business travel information for industry professionals. We hope that AACVB members and other Asia MICE interested people will make full use of this website to raise awareness, level of sophistication and capabilities of the MICE industry in Asia, in order to increase Asia's competitiveness and drive business to Asian destinations. To learn more about the Asian Association of Convention & Visitors Bureaux visit www.aacvb.org. THE AACVB RECENTLY redesigned and relaunched its website including a host of new features.